People call it personality when repetition becomes socially acceptable.

Repetition eventually disguises itself as identity once enough people normalize the pattern collectively. Emotional reactions, aesthetics, desires, behaviors, and relational tendencies become reinforced socially until they are mistaken for fixed personality traits instead of repeated architecture. Mythic City explores the relationship between symbolic repetition and self perception through scent, ritual, atmosphere, and environmental design. Familiarity is often confused with authenticity.